Fig. 1 No longer a fledgling advertising channel that’s new and unproven, Connected TV has risen to transform the advertising landscape—and forced advertisers to rethink their budgets. This sort of transformation has caused a series of ripple effects, including changes...

May 10, 2022

As the streaming landscape continues to heat up with more services entering the mix, consumers are indicating an interest in bundled content to offset the growing price of being a streaming viewer. The Current State of Streamer Behavior Nielsen’s State...

May 3, 2022

A Detailed Analysis of Connected TV Advertising What is CTV Advertising? Today’s modern audience engages with TV and advertisers in different ways than they used to. While linear TV was once king, nearly 75% of buyers are now shifting ad...

April 29, 2022

There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

While sports viewers have been slower to make the switch to streaming due to the lack of live content, that looks like it will change in the near future. The Current State of Connected TV Viewership Connected TV has continued...

April 19, 2022

What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...

April 18, 2022

What is an Unboxing Video? Remember the rush you felt as a kid ripping off wrapping paper from a present, eager to pry open the box to see what’s inside? Chances are, that jolt of adrenaline never went away as...

April 18, 2022

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022