Showing Results (219) For: connected
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Number of Talent in TV Ads Can Positively Influence Overall Ad Performance
Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment. Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...
April 16, 2022
Why CTV Ad Spend is Increasing Faster Than Projected
Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...
March 23, 2022