There is a delicate balance between ad loads, viewer attention, and streaming profits. As more Connected TV apps have launched over the past few years, streaming services are still figuring out the ideal ad load. While many viewers are willing...

April 22, 2022

While sports viewers have been slower to make the switch to streaming due to the lack of live content, that looks like it will change in the near future. The Current State of Connected TV Viewership Connected TV has continued...

April 19, 2022

What is Creative Analysis? Creative analysis is the use of artificial intelligence to analyze video assets and determine what specific creative elements (such as a voice over, number of actors, theme, etc.) are most effective at delivering specific outcomes. This...

April 18, 2022

What is an Unboxing Video? Remember the rush you felt as a kid ripping off wrapping paper from a present, eager to pry open the box to see what’s inside? Chances are, that jolt of adrenaline never went away as...

April 18, 2022

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...

March 23, 2022

Connected TV is the New Normal In the 1930s, every home had a radio to listen to their favorite programs—sponsored by the biggest advertisers of the time.  By the 1950s, every home had a television to watch their favorite shows—with...

February 9, 2022