Showing Results (219) For: connected

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Number of Talent in TV Ads Can Positively Influence Overall Ad Performance

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Why CTV Ad Spend is Increasing Faster Than Projected

Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...

March 23, 2022

What Makes the Perfect CTV Commercial?

Connected TV is the New Normal In the 1930s, every home had a radio to listen to their favorite programs—sponsored by the biggest advertisers of the time.  By the 1950s, every home had a television to watch their favorite shows—with...

February 9, 2022