Marketers will spend more than $485 billion on US advertising this year, but new EMARKETER data suggests some of that budget is chasing the wrong screens. Converged TV (CTV plus traditional TV) now commands 38.5% of daily media time, more...

July 31, 2026

The share of viewers who value low prices above everything else when it comes to streaming has nearly doubled in a single year. New data from Hub Research shows 21% of U.S. broadband households now call low prices the most...

July 28, 2026

Q4 is one of the highest-stakes stretches on the retail calendar. Shoppers spend months researching gifts and planning ahead. Much of that now happens at home in front of the biggest screen in the house: they stream a holiday movie...

July 21, 2026

Connected TV budgets keep climbing. According to a new survey, half of senior brand and agency marketers say they're spending more on the channel year over year, and 70% would push those budgets higher still if measurement, attribution, and outcome...

July 17, 2026

In a new world of AI-driven discovery, brands are encountering unique challenges to finding and winning customers. When Google serves an AI Overview, 83% of those searches end without a single click, choking off the traffic and conquesting power that...

July 13, 2026

Most travel advertising is built around someone who already knows they want to go somewhere. The keyword is purchased, the booking funnel begins. That's a reasonable place to put your ad spend. It's just not the only place — and...

July 8, 2026

For advertisers, no quarter carries more weight than Q4, and 2026 is shaping up to be another strong one. EMARKETER predicts holiday spending will increase year-over-year (YoY), for retail as a whole and even more so for ecommerce. Q4 has...

July 7, 2026

Streaming set out to win live sports, and based on recent adoption numbers, it has. 64% of Americans now pay for a sports SVOD subscription, and US adults will spend an average of 24 minutes a day with live sports...

July 2, 2026