Streaming video ad spend has held firm over the past seven months at $582.6 million, edging past last year's $576.1 million. However, impressions slipped from 71.4 billion to 69.5 billion even as total airings climbed. According to EMARKETER, this gap...

August 21, 2026

The 2026 World Cup final proved live sports commands a massive audience, drawing 66.4 million average viewers across every platform that carried the match, making it the highest-rated TV event since Super Bowl LX. Fox and its platforms brought in...

August 7, 2026

This summer, one of television's biggest live sports moments played out on Telemundo, and a wide field of brands showed up to reach viewers while the games were on. Between mid-June and mid-July, their campaigns delivered nearly 35 million impressions,...

August 6, 2026

Marketers will spend more than $485 billion on US advertising this year, but new EMARKETER data suggests some of that budget is chasing the wrong screens. Converged TV (CTV plus traditional TV) now commands 38.5% of daily media time, more...

July 31, 2026

The share of viewers who value low prices above everything else when it comes to streaming has nearly doubled in a single year. New data from Hub Research shows 21% of U.S. broadband households now call low prices the most...

July 28, 2026

Q4 is one of the highest-stakes stretches on the retail calendar. Shoppers spend months researching gifts and planning ahead. Much of that now happens at home in front of the biggest screen in the house: they stream a holiday movie...

July 21, 2026

Connected TV budgets keep climbing. According to a new survey, half of senior brand and agency marketers say they're spending more on the channel year over year, and 70% would push those budgets higher still if measurement, attribution, and outcome...

July 17, 2026

In a new world of AI-driven discovery, brands are encountering unique challenges to finding and winning customers. When Google serves an AI Overview, 83% of those searches end without a single click, choking off the traffic and conquesting power that...

July 13, 2026