While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022

Streaming's subscription engine might be reaching its limits. A recent forecast from Forrester predicts that at least three subscription streamers will launch free, ad-supported tiers in 2027, with Disney+ as the most obvious candidate and Netflix close behind. The reasoning...

October 9, 2026

Sports fans have never had more ways to watch, and never had a harder time figuring out where. A recent study by Gracenote found that 26% of sports fans have trouble identifying which channel or service is carrying a specific...

October 2, 2026

Holiday advertising is getting more expensive, and marketers are answering by backing the channels that can prove their worth. A new report found that 81% of marketers plan to run Performance TV ads across the 2026 holiday and seasonal shopping...

August 28, 2026

Streaming video ad spend has held firm over the past seven months at $582.6 million, edging past last year's $576.1 million. However, impressions slipped from 71.4 billion to 69.5 billion even as total airings climbed. According to EMARKETER, this gap...

August 21, 2026

The 2026 World Cup final proved live sports commands a massive audience, drawing 66.4 million average viewers across every platform that carried the match, making it the highest-rated TV event since Super Bowl LX. Fox and its platforms brought in...

August 7, 2026

This summer, one of television's biggest live sports moments played out on Telemundo, and a wide field of brands showed up to reach viewers while the games were on. Between mid-June and mid-July, their campaigns delivered nearly 35 million impressions,...

August 6, 2026