SVOD still reigns supreme in the CTV space, but with AVOD audiences on the rise, advertisers are presented with an opportunity to reach a valuable consumer group. As more and more users turn to Connected TV to watch TV content,...

May 16, 2022

Introduction For marketers of every stripe, Connected TV advertising has arrived, and the channel is transforming the ways brand and performance marketing teams approach their roles within the advertising process.  As measurable outcomes and actionable ad formats are now possible...

May 10, 2022

How the Modern Method of TV Advertising Stacks Up Against its Traditional Forebearer Fig. 1 For the last several years, brands and viewers have been re-evaluating their relationship with smart TV advertising as more consumers cut the cord and embrace...

April 28, 2022

While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022

Free ad-supported streaming TV is winning over US audiences. FAST will reach 131.4 million US viewers this year (38.7% of the population), and projections show that share will climb to 43.3% by 2030. Viewers are spending more time there, too:...

June 12, 2026

Every four years, international soccer's biggest tournament drops into the cultural calendar with an impact that's harder to quantify than any other sporting event. Because very few events ask so many different kinds of people to pay attention at the...

June 12, 2026

Testing different media mixes and measuring what actually drives results is the backbone of any great campaign strategy. But what happens when marketers cut premium video to chase short-term social efficiency? It’s likely to backfire. According to new data from...

June 5, 2026