While the demographics cross age lines, CTV tends to attract younger and more forward-thinking watchers Four out of 10 US seniors are regular Connected TV users, and CTV usage is about double that (more than 80%) for viewers ages 25-54....

April 14, 2022

The CTV device market has been heating up over the last few years, and that competition isn’t expected to slow down According to data featured in eMarketer’s US Connected TV Advertising Repor1, which examines trends, data, and strategies related to...

April 14, 2022

TV is reaching more young adults than it did a year ago. According to Samba TV data published by EMARKETER, TV ad reach among US adults ages 25 to 34 grew year over year in all seven of the industries...

November 6, 2026

Streaming’s biggest players spent the past few weeks merging their apps and sharing their shows. Skydance closed its acquisition of Warner Bros. Discovery with plans to combine HBO Max and Paramount+ into a single service. The combined company has more...

October 23, 2026

At this year’s Advertising Week New York, many CTV conversations centered on how to prove what the channel delivers. On a Tuesday panel, PubMatic’s Nicole Scaglione argued that CTV should answer for business outcomes and attribution. And buyers say they...

October 19, 2026

Streaming's subscription engine might be reaching its limits. A recent forecast from Forrester predicts that at least three subscription streamers will launch free, ad-supported tiers in 2027, with Disney+ as the most obvious candidate and Netflix close behind. The reasoning...

October 9, 2026

Sports fans have never had more ways to watch, and never had a harder time figuring out where. A recent study by Gracenote found that 26% of sports fans have trouble identifying which channel or service is carrying a specific...

October 2, 2026

Holiday advertising is getting more expensive, and marketers are answering by backing the channels that can prove their worth. A new report found that 81% of marketers plan to run Performance TV ads across the 2026 holiday and seasonal shopping...

August 28, 2026