Showing Results (238) For: ctv
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CTV Will Exceed 40% of Global Ad Spending by 2030
Streaming has become the primary growth engine for TV advertising. While linear TV’s share of global ad spend has dropped to just 12%, Connected TV is forecasted to top 40% by 2030, according to WARC. The shift isn’t just about...
September 12, 2025
58% of Marketers Will Increase Spend on CTV in H2 2025
CTV is changing the TV screen from a reach play to marketers’ go-to platform for full-funnel performance. New research from Mediaocean, PwC, and IAB shows that marketers are embracing Connected TV as a performance driver, not just a branding tool....
July 31, 2025
Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency
Amazon Prime Day might be a retail holiday built by and for Amazon, but savvy brands are turning it into a performance opportunity of their own. What started as Amazon's loyalty driver has evolved into a retail moment that lifts...
July 29, 2025
42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative
A new report reveals that marketers are syncing strategies across platforms — especially between social and Connected TV. According to eMarketer and Smartly, a combined 78.4% of advertisers now run campaigns on both channels, with 44.5% spending at least 30%...
July 25, 2025
59% of Viewers Say CTV Ads Help Drive Their Holiday Buys
This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....
July 18, 2025
CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display
Attention has become digital advertising’s most valuable currency — and Connected TV is leading the charge. According to attention metric data from the analytics firm Adelaide, CTV has outpaced both online video and display by a wide margin, with attention...
July 3, 2025
CTV Converts 10x Better Than Linear — With Just 60% of the Budget
With two-thirds of Americans now streaming via Connected TV, and nearly 70% adoption projected for this year, this growing channel’s reach rivals that of traditional television. But while consumers have shifted their attention to streaming, advertisers are still playing catch-up...
June 20, 2025
Ad Revenue for CTV Platforms Will Grow by 26% in 2025
Despite an overall dip in national TV advertising revenue, Connected TV is a bright spot in the evolving media landscape. According to Madison & Wall, pure-play CTV platforms (think premium streaming services) are poised for a 26% growth this year,...
June 13, 2025