The data is in: this year’s Cyber Monday topped 14+ billion in online spending, hitting a new record as the biggest online shopping day ever (up 7.1% YoY). The reason behind the boom? First: shoppers acting on early deals, which...

December 17, 2025

Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Holiday advertising is getting more expensive, and marketers are answering by backing the channels that can prove their worth. A new report found that 81% of marketers plan to run Performance TV ads across the 2026 holiday and seasonal shopping...

August 28, 2026

You don’t need us telling you that football is popular. From the professional league to college conferences and individual programs, it’s been the country’s favorite sport to watch since 1972, and the competition isn’t even close. U.S. adults watch football...

August 19, 2026

Q4 2025 became the first holiday season on record to cross a trillion dollars. The National Retail Federation reported that spending from November 1 through December 31 grew 4.1% over 2024, landing at the top of its forecast range and...

August 12, 2026

Q4 is one of the highest-stakes stretches on the retail calendar. Shoppers spend months researching gifts and planning ahead. Much of that now happens at home in front of the biggest screen in the house: they stream a holiday movie...

July 21, 2026