The data is in: this year’s Cyber Monday topped 14+ billion in online spending, hitting a new record as the biggest online shopping day ever (up 7.1% YoY). The reason behind the boom? First: shoppers acting on early deals, which...

December 17, 2025

Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022

Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Packed with major shopping moments, big revenue pushes, and the kind of performance highs that make end-of-year reports shine, Q4 often gets all the glory. But what happens after the confetti settles? For MNTN advertisers that stayed the course, Q1...

May 28, 2026

A recent study highlighted a familiar tension in today’s streaming world: viewers love having endless options, but discovery still feels like a chore. According to Hub Entertainment Research, 60% of viewers’ newest “favorite” shows are actually older series. Younger audiences...

December 19, 2025

This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...

November 3, 2025

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025