For advertisers, no quarter carries more weight than Q4, and 2026 is shaping up to be another strong one. EMARKETER predicts holiday spending will increase year-over-year (YoY), for retail as a whole and even more so for ecommerce. Q4 has...

July 7, 2026

When it comes to capturing consumer attention, big-screen ads are still the ones to beat. New research from Omnicom finds 50% of consumers notice ads on television, more than social media, YouTube, or any other channel. Connected TV also leads...

June 26, 2026

Packed with major shopping moments, big revenue pushes, and the kind of performance highs that make end-of-year reports shine, Q4 often gets all the glory. But what happens after the confetti settles? For MNTN advertisers that stayed the course, Q1...

May 28, 2026

A recent study highlighted a familiar tension in today’s streaming world: viewers love having endless options, but discovery still feels like a chore. According to Hub Entertainment Research, 60% of viewers’ newest “favorite” shows are actually older series. Younger audiences...

December 19, 2025

This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...

November 3, 2025

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025

Last season, NFL games on streaming platforms didn’t just hold attention — they significantly outperformed linear ads. Streaming-exclusive NFL broadcasts saw a 66% lift in ad effectiveness compared to cable and broadcast, according to EDO. Netflix’s Christmas Day debut set...

August 29, 2025

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025