Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....

February 1, 2023

The “Big Game” (coined SB for brevity in this article) is unmistakably one of the highlights of the year for both advertisers and viewers alike—and it’s also one of the most expensive. This year, a 30-second ad spot will cost...

January 31, 2023

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

April 29, 2025

The Rise in Sports Streaming While Connected TV continues to rise in popularity with TV viewers, sports has remained a popular tentpole of the linear TV model. Despite 82% of American households having at least one internet-connected device, and the...

April 10, 2023