Did you know that if it wasn’t for a football game between the Army and the Navy, the business world may never have thought of offering deep discount savings to shoppers on the day after Thanksgiving? Black Friday, as it’s...

November 4, 2022

Move over Gen Zs, Millennials and Gen Xers—the older generations are using Connected TV in large numbers. Millennials may have recently become the largest living generation¹, but with ~54M people 65 years or older living in the U.S.², older adult...

October 19, 2022

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022

Why Product Placement Matters Product placement is more than a subliminal message–it’s a hybrid message. A study by Business Research Methodology reveals that product placements contain both advertising and publicity—two necessary ingredients that move the needle for brands. Not only...

October 14, 2022

What Are Four P’s and How Do They Fit In With Connected TV? Most are familiar with the four P’s of marketing, but in 1961, researcher James Rhodes published An Analysis of Creativity, where he created a separate framework to...

August 19, 2022

March 2020 was a turbulent time for all industries, but perhaps one of the most common ones to make headlines was the movie industry. As movies made their premiere directly on streaming channels while quarantine orders were in place, it...

August 18, 2022

The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...

July 21, 2022

Connected TV ads make waves with travelers. As traditional television watching wanes and viewers transition to streaming services, Connected TV (CTV) is proving itself a powerful advertising channel for a wide variety of brands. Over the last few years, travel...

July 20, 2022