Connected TV has stormed the scene over the past few years, becoming a high-impact and effective marketing touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate...

January 25, 2023

Marketers experience a brand very differently to consumers. On the brand side, advertisers often assemble their marketing plans between channels, with delineations drawn when one channel ‘ends’ and another begins. However, it looks much different from a customer viewpoint. This...

February 24, 2023

You’ve likely read about Connected TV’s high average completion rate and how it complements second-screen viewing behavior. But what about its effect on web traffic and user engagement? If you’re an avid MNTN Research reader, then you’re already well acquainted...

December 9, 2024

Advertising just isn’t what it used to be. The art of advertising used to be a kind of dark art, a mysterious practice that only the sages at advertising agencies could conjure successfully. In those old days, only the best...

November 26, 2024

“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...

September 20, 2024

What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring.  This is a huge about-turn moment for Netflix. Easily...

April 27, 2023

Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...

March 29, 2023

We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....

December 2, 2022