Showing Results (9) For: halo effect
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Connected TV Creates a Halo Effect For Paid Search and Social
Connected TV has stormed the scene over the past few years, becoming a high-impact and effective marketing touchpoint for advertisers. The sight, sound, and motion of the TV screen combined with the digital roots of paid search and social elevate...
January 25, 2023
How Thinking by ‘Encounters’ Makes for a More Effective CTV Strategy
Marketers experience a brand very differently to consumers. On the brand side, advertisers often assemble their marketing plans between channels, with delineations drawn when one channel ‘ends’ and another begins. However, it looks much different from a customer viewpoint. This...
February 24, 2023
What Holiday Shoppers (and Marketers) Want: The (Data-Driven) Secrets to Q4 Creative
“Nobody reads advertising. People read what interests them, and sometimes it’s an ad,” said Howard Gossage, innovator and OG from the Mad Men era of advertising. We all know that brands with a powerful story to tell (and products to...
September 20, 2024
Breaking Through the (C)TV Creative Barrier Has Never Been More Affordable
What's one of the biggest pieces of news that we know about for the 2023 upfronts and NewFronts? It’s the first year Netflix has thrown their proverbial hat into the ring. This is a huge about-turn moment for Netflix. Easily...
April 27, 2023
The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile
Battle of the Video Ad Channels Connected TV and mobile can be strong channels for any video ad campaign. But how do the two channels stack up when it comes to performance? As the video ad ecosystem continues to evolve,...
March 29, 2023
Dynamic Duos: How CTV Raises Digital’s Profile
We often observe marketing channels in silos, without realizing that driving performance is the sum of all parts—and that some channels, like Connected TV, actually work to boost the performance of other marketing channels, by as much as 54% ....
December 2, 2022
Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale
Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...
July 24, 2023
Money In, Money Out: Metrics That Matter to CTV Advertisers
Did you know marketers can measure performance metrics on TV ads now? If you’re already on MNTN Research, there’s a solid chance you already knew. If you didn’t know, then we’re so glad we get to be the ones to...
May 24, 2023