Showing Results (9) For: halo effect

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Why ‘Wow. Right. Now’ Should Be Top of Mind in CTV Ads

With online shopping so prevalent nowadays, it begs the question: is brick-and-mortar in trouble? It’s more accurate to say that it is evolving, as in-store brands attempt to complement their online-only counterparts. Which brings us to our next question that...

April 13, 2023