Showing Results (64) For: q4
Showing Results 8-16 Of 64
How Did Q4 Perform? A Look Into Macro and CTV Ad Trends
Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...
January 26, 2024
Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4
You’re on your way out the door for your OOO, so you probably think you’re off the hook for holiday campaign planning. It is only summer, after all. But Q4 will be here before you know it—and the research says...
August 10, 2023
The Q4 Performance TV Report
Performance Marketing is Thriving on Connected TV The economy may be in uncertain waters, but the same can’t be said for Connected TV advertising. The outlook is rather rosy for this fast growing ad channel—especially if you’re a performance marketer....
February 1, 2023
Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth
While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...
September 25, 2025
Consumer Snapshot: Labor Day Proves It’s a Summer Shopping Powerhouse
Memorial Day Weekend (MDW) often steals the spotlight as the summer’s marquee shopping event. But in 2025, Labor Day Weekend (LDW) proved itself a worthy adversary, delivering impressive efficiency gains and returns for advertisers. Using first party MNTN Performance TV...
September 19, 2025
CTV Will Exceed 40% of Global Ad Spending by 2030
Streaming has become the primary growth engine for TV advertising. While linear TV’s share of global ad spend has dropped to just 12%, Connected TV is forecasted to top 40% by 2030, according to WARC. The shift isn’t just about...
September 12, 2025
58% of Marketers Will Increase Spend on CTV in H2 2025
CTV is changing the TV screen from a reach play to marketers’ go-to platform for full-funnel performance. New research from Mediaocean, PwC, and IAB shows that marketers are embracing Connected TV as a performance driver, not just a branding tool....
July 31, 2025
59% of Viewers Say CTV Ads Help Drive Their Holiday Buys
This holiday season, consumer shopping behavior is being heavily influenced by what they see on Connected TV. According to LG Ad Solutions, nearly 60% of viewers say CTV ads impact their holiday purchases — a 43% jump from last year....
July 18, 2025