Netflix continues to lead the streaming industry in content investment, spending $15.3 billion in 2024 — nearly twice what Disney+ invested at $8.6 billion. Warner Bros. Discovery followed with $6.4 billion, while Peacock and Paramount+ invested $5.2 billion and $4.4...

March 14, 2025

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

As the third-most celebrated holiday in the U.S. (behind only Christmas and Thanksgiving), Mother’s Day has cemented itself as a major seasonal moment. While Mother’s Day presents a lot of opportunities for advertisers, consumer purchasing habits are changing. So, brands...

February 24, 2025

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

Streaming ad prices are tumbling, and it’s all thanks to Connected TV’s meteoric rise. According to new research, ad inventory has skyrocketed — in part due to more people glued to streaming than ever before. This has led to a...

December 13, 2024

Now that we’re on the other side of Cyber Five, it’s time for the big reveal. Is Black Friday /  Cyber Monday still a priority in your Q4 planning? How did this translate in your ad creative and messaging? Read...

December 3, 2024

Streaming platforms may be cutting back on original content, but viewers are still happy with what they’ve been watching. According to a new study from Hub Entertainment Research, nearly 80% of subscribers say they’re spending more time watching shows they...

November 22, 2024

Happy Halloween! You’re probably wondering, What do scary costumes and trick-or-treating have anything to do with performance marketing or Connected TV? We wanted to put a spooky twist on this month’s poll by asking marketers to reveal their marketing nightmares...

October 28, 2024