Showing Results (57) For: retail
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How Retail Brands Are Using Connected TV Advertising to Reach Today’s Customer
Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022. However, consumers have adopted an omnichannel approach to...
February 24, 2023
The Growing Relationship Between CTV and Retail Media Networks
Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion. Seems like a lot of cash is...
December 28, 2022
Retailers Tie Goals to CTV Ads Easier Than Linear TV
For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...
December 14, 2022
Three Retail Insights in Uncertain Economic Times
After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...
September 26, 2022
MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty
“Economic uncertainty” has become an all-too-familiar phrase lately, leaving many advertisers to question their next moves. Understandably so — how are you supposed to set budgets and plan campaigns when it’s unclear what consumer demand will look like tomorrow (let...
April 30, 2025
Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising
With Americans spending over $22 billion on Father's Day two years in a row (2023 and 2024), the holiday remains a significant seasonal opportunity for advertisers. But our research shows that brands relying on past strategies to connect with Father's...
April 22, 2025
Over 90% of CTV Ad Spend Is Now Transacted Programmatically
Connected TV advertising has been reaching new heights, and programmatic is a major force behind that growth. According to new research from EMARKETER, over 90% of CTV display ad spend is happening programmatically, and that trend is expected to drive...
April 17, 2025
Connected TV Is the Fastest Growing Ad Channel
We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...
February 28, 2025