Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022.  However, consumers have adopted an omnichannel approach to...

February 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

January 22, 2025

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

Connected TV (CTV) and streaming platforms are gaining serious momentum as more advertisers shift their focus away from linear TV. According to a recent survey, 75% of advertising leaders anticipate growth in CTV and OTT video in 2025, with 24%...

November 15, 2024

Thanks to shoppable media, TV has turned into a dynamic retail platform where viewers can buy products they see on screen, right in the moment. With 62.7% of people discovering new brands or products through TV, according to EMARKETER, it’s...

October 25, 2024