Streaming services are growing in popularity among consumers in the United States, so much so that the number of streaming viewers surpassed cable and broadcast viewers for the first time in 2022.  However, consumers have adopted an omnichannel approach to...

February 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

For about as long as the format has existed, linear TV has been a favored ad channel of the retail industry. Regardless of vertical, size, or geographic location, retailers have leveraged television’s audio-visual capabilities to showcase merchandise, promote sales, and...

December 14, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022

This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...

November 3, 2025

While some advertisers hit pause after the holidays, assuming consumer spending has slowed, they're missing a critical window of opportunity. The period from December 26th through January 31st — what we call "Q5" — represents far more than just holiday...

September 25, 2025

Streaming has become the primary growth engine for TV advertising. While linear TV’s share of global ad spend has dropped to just 12%, Connected TV is forecasted to top 40% by 2030, according to WARC. The shift isn’t just about...

September 12, 2025

Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025