Q4 has long been considered B2C territory, where holiday campaigns, Black Friday blowouts, and Cyber Week steals tend to dominate the season’s narrative. As a result, some B2B brands still treat Q4 like downtime — scaling back ads and waiting...

August 14, 2025

Amazon Prime Day might be a retail holiday built by and for Amazon, but savvy brands are turning it into a performance opportunity of their own. What started as Amazon's loyalty driver has evolved into a retail moment that lifts...

July 29, 2025

Questions about the economy haven’t cooled Q4 spending — they’ve just made shoppers more strategic. While shoppers remain cost-conscious, they’re finding creative ways to maintain their holiday traditions and splurge on what matters most. For advertisers, these evolving consumer habits...

July 18, 2025

Value-driven consumer behavior will be a key driver of the 2025 back-to-school (BTS) shopping season. As economic uncertainty persists, shoppers are getting savvier about where and how they spend their money, making decisions based on perceived worth and timing purchases...

July 1, 2025

Despite ongoing economic uncertainty, Memorial Day Weekend (MDW) shoppers showed up with serious purchase intent, driving impressive performance for brands of all shapes and sizes. Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge...

June 18, 2025

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025

Streaming has transformed the way we watch TV — and the way advertisers connect with audiences. It’s no longer just an up-and-coming channel, it’s the primary method of television and movie consumption for millions of viewers around the world.  Whether you're...

May 12, 2025

“Economic uncertainty” has become an all-too-familiar phrase lately, leaving many advertisers to question their next moves. Understandably so — how are you supposed to set budgets and plan campaigns when it’s unclear what consumer demand will look like tomorrow (let...

April 30, 2025