Despite ongoing economic uncertainty, Memorial Day Weekend (MDW) shoppers showed up with serious purchase intent, driving impressive performance for brands of all shapes and sizes. Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge...

June 18, 2025

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel...

May 15, 2025

Streaming has transformed the way we watch TV — and the way advertisers connect with audiences. It’s no longer just an up-and-coming channel, it’s the primary method of television and movie consumption for millions of viewers around the world.  Whether you're...

May 12, 2025

“Economic uncertainty” has become an all-too-familiar phrase lately, leaving many advertisers to question their next moves. Understandably so — how are you supposed to set budgets and plan campaigns when it’s unclear what consumer demand will look like tomorrow (let...

April 30, 2025

With Americans spending over $22 billion on Father's Day two years in a row (2023 and 2024), the holiday remains a significant seasonal opportunity for advertisers. But our research shows that brands relying on past strategies to connect with Father's...

April 22, 2025

Connected TV advertising has been reaching new heights, and programmatic is a major force behind that growth. According to new research from EMARKETER, over 90% of CTV display ad spend is happening programmatically, and that trend is expected to drive...

April 17, 2025

We’ve known Connected TV has been growing fast, but now EMARKETER has identified it as the fastest-growing ad channel in 2024 — with ad spend surpassing those of search, social, and retail media. The reason is clear: advertisers are following...

February 28, 2025

As the third-most celebrated holiday in the U.S. (behind only Christmas and Thanksgiving), Mother’s Day has cemented itself as a major seasonal moment. While Mother’s Day presents a lot of opportunities for advertisers, consumer purchasing habits are changing. So, brands...

February 24, 2025