As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...

July 22, 2022

The Rise of Connected TV Has Provided a Surge of Data Connected TV has been a big story in the ad world, and with good reason. Both viewers and advertisers have flocked to streaming television. Viewers because it gives them...

July 21, 2022

Most consumers are watching TV while simultaneously engaging with a secondary device. There are many advantages to this behavior that advertisers can capitalize on. These days, consumers bring their devices with them everywhere they go: whether to a store, on...

July 6, 2022

Despite the increase in travel and outdoor adventuring in the summer, ad-supported CTV viewership heats up.  Summer is here and travel and other adventures are enticing people out of their homes. While this is traditionally a season when TV viewership...

June 28, 2022

Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...

March 23, 2022

Connected TV is the New Normal In the 1930s, every home had a radio to listen to their favorite programs—sponsored by the biggest advertisers of the time.  By the 1950s, every home had a television to watch their favorite shows—with...

February 9, 2022