Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

CTV Report

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

By Frankie Karrer
October 31, 2025

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

CTV Report

North Americans Subscribe to an Average of 7 Streaming Services

By Frankie Karrer
October 17, 2025

North Americans Subscribe to an Average of 7 Streaming Services

CTV Report

Pause Ads, AI, and Interactivity: What’s Next for CTV

By Frankie Karrer
October 10, 2025

Pause Ads, AI, and Interactivity: What’s Next for CTV

CTV Report

FAST Viewership Has Grown 12% YoY

By Frankie Karrer
October 3, 2025

FAST Viewership Has Grown 12% YoY

CTV Report

CTV Came Out on Top for Viewer Attention in Q2 2025

By Frankie Karrer
September 26, 2025

CTV Came Out on Top for Viewer Attention in Q2 2025

Research Digest

Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth

By Cat Hausler
September 25, 2025

Post-Holiday Success: 4 “Q5” Trends That Drive Year-Round Growth

CTV Report

U.S. Streaming Subscriptions Rose 10% in Q2 2025

By Frankie Karrer
September 19, 2025

U.S. Streaming Subscriptions Rose 10% in Q2 2025

CTV Report

CTV Will Exceed 40% of Global Ad Spending by 2030

By Frankie Karrer
September 12, 2025

CTV Will Exceed 40% of Global Ad Spending by 2030