Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

CTV Report

58% of Media Agency Professionals Are Boosting Their Investment in CTV

By Frankie Karrer
March 21, 2025

58% of Media Agency Professionals Are Boosting Their Investment in CTV

CTV Report

Netflix Outspends Streaming Competitors on Content

By Frankie Karrer
March 14, 2025

Netflix Outspends Streaming Competitors on Content

Streaming TV State of Play: March Madness 2025

By Melissa Yap
March 14, 2025

Streaming TV State of Play: March Madness 2025

CTV Report

Connected TV Is the Fastest Growing Ad Channel

By Frankie Karrer
February 28, 2025

Connected TV Is the Fastest Growing Ad Channel

4 Mother’s Day Advertising Trends That Will Give Your 2025 Campaign a Boost

By Cat Hausler
February 24, 2025

4 Mother’s Day Advertising Trends That Will Give Your 2025 Campaign a Boost

CTV Report

The Average CTV Household Actively Uses Around 4 Streaming Apps

By Frankie Karrer
February 21, 2025

The Average CTV Household Actively Uses Around 4 Streaming Apps

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

By Frankie Karrer
February 14, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

CTV Report

15% of Big Game Viewership Was on Free Streaming Platform Tubi

By Frankie Karrer
February 14, 2025

15% of Big Game Viewership Was on Free Streaming Platform Tubi