Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

FAST Will Reach 131.4 Million US Viewers in 2026

By Frankie Karrer
June 12, 2026

FAST Will Reach 131.4 Million US Viewers in 2026

Premium Video Drives 79% Higher Attentiveness Than Social

By Frankie Karrer
June 5, 2026

Premium Video Drives 79% Higher Attentiveness Than Social

Sports Content on Major Streamers Grew 77.5% YoY

By Frankie Karrer
May 29, 2026

Sports Content on Major Streamers Grew 77.5% YoY

Quarterly Report: Q1 Retrospective, A Case for Not Going Dark After the Holidays

By Cat Hausler
May 28, 2026

Quarterly Report: Q1 Retrospective, A Case for Not Going Dark After the Holidays

The Proof Is in the Performance: Why 2026 Upfronts Coverage Signaled a TV Sea Change

By Frankie Karrer
May 28, 2026

The Proof Is in the Performance: Why 2026 Upfronts Coverage Signaled a TV Sea Change

Your 2026 Guide to Summer CTV Creative

By Frankie Karrer
May 15, 2026

Your 2026 Guide to Summer CTV Creative

Outcomes Are Top of Mind for Advertisers at the 2026 Upfronts

By Frankie Karrer
May 15, 2026

Outcomes Are Top of Mind for Advertisers at the 2026 Upfronts

Back-to-School Isn’t What It Used to Be: 3 Trends Advertisers Need to Know for 2026

By Cat Hausler
May 11, 2026

Back-to-School Isn’t What It Used to Be: 3 Trends Advertisers Need to Know for 2026