Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

CTV Report

CTV Will Exceed 40% of Global Ad Spending by 2030

By Frankie Karrer
September 12, 2025

CTV Will Exceed 40% of Global Ad Spending by 2030

CTV Report

NFL Streaming Ads Were 66% More Effective Than Linear

By Frankie Karrer
August 29, 2025

NFL Streaming Ads Were 66% More Effective Than Linear

CTV Report

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

By Frankie Karrer
August 22, 2025

42% of Streamers Are More Likely To Maintain Bundled Subscriptions

CTV Report

Ad-Supported Content Now Owns 73.6% of Total TV Viewing

By Frankie Karrer
August 15, 2025

Ad-Supported Content Now Owns 73.6% of Total TV Viewing

The Data Is In: Q4 Is a Power Play for B2B Advertisers

By Frankie Karrer
August 14, 2025

The Data Is In: Q4 Is a Power Play for B2B Advertisers

CTV Report

58% of Marketers Will Increase Spend on CTV in H2 2025

By Frankie Karrer
July 31, 2025

58% of Marketers Will Increase Spend on CTV in H2 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

By Cat Hausler
July 29, 2025

Consumer Snapshot: Prime Day Shoppers Boosted CTV Ad Efficiency

CTV Report

42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative

By Frankie Karrer
July 25, 2025

42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative