Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

An Overview of Various Types of Streaming Ads

By Isabel Greenfield
June 21, 2022

An Overview of Various Types of Streaming Ads

Top Challenges Faced by Advertisers Amid CTV’s Growth

By Melissa Yap
June 2, 2022

Top Challenges Faced by Advertisers Amid CTV’s Growth

The State of Political Ad Spending on Connected TV

By Frankie Karrer
May 27, 2022

The State of Political Ad Spending on Connected TV

What Advertisers Need to Know About Market Fragmentation

By Stephen Graveman
May 18, 2022

What Advertisers Need to Know About Market Fragmentation

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

By Isabel Greenfield
May 17, 2022

CTV Viewership Continues to Grow Yet Advertiser Spending Still Lags Behind

Local Advertisers Begin the Move to Connected TV

By Isabel Greenfield
May 16, 2022

Local Advertisers Begin the Move to Connected TV

Early Adoption Phase Ends for CTV Advertisers As Budgets Ramp

By Stephen Graveman
May 10, 2022

Early Adoption Phase Ends for CTV Advertisers As Budgets Ramp

The State of Connected TV Advertising

By Stephen Graveman
May 10, 2022

The State of Connected TV Advertising