Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Black Friday and Cyber Week 2022 Broke Spending Records

By Isabel Greenfield
December 1, 2022

Black Friday and Cyber Week 2022 Broke Spending Records

What’s the Most Effective TV Ad You’ve Seen, and Why?

By Tim Edmundson
October 10, 2022

What’s the Most Effective TV Ad You’ve Seen, and Why?

Three Retail Insights in Uncertain Economic Times

By Isabel Greenfield
September 26, 2022

Three Retail Insights in Uncertain Economic Times

What the Return to Movie Theaters Means for CTV Advertisers

By Isabel Greenfield
August 18, 2022

What the Return to Movie Theaters Means for CTV Advertisers

How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022

By Stephen Graveman
August 11, 2022

How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022

Small and Medium Businesses are Riding the Economic Tides

By Isabel Greenfield
August 1, 2022

Small and Medium Businesses are Riding the Economic Tides

Sticking to Ad Spend Plans in the Face of Economic Uncertainty

By Frankie Karrer
July 22, 2022

Sticking to Ad Spend Plans in the Face of Economic Uncertainty

Data-Driven Insights from 10M+ Hours of CTV Ads

By Tim Edmundson
July 21, 2022

Data-Driven Insights from 10M+ Hours of CTV Ads