Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Research Digest

Sticking to Ad Spend Plans in the Face of Economic Uncertainty

By Frankie Karrer
July 22, 2022

Sticking to Ad Spend Plans in the Face of Economic Uncertainty

Webinar Recap

Data-Driven Insights from 10M+ Hours of CTV Ads

By Tim Edmundson
July 21, 2022

Data-Driven Insights from 10M+ Hours of CTV Ads

Analysis

Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners

By Jacob Trussell
July 14, 2022

Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners

Analysis

Storytelling is a Vital Piece of the Ad Puzzle

By Jacob Trussell
June 30, 2022

Storytelling is a Vital Piece of the Ad Puzzle

What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions

By Stephen Graveman
June 30, 2022

What Advertisers Need to Know About CTV and the Future of Consumer Privacy Restrictions

Explainer

An Overview of Various Types of Streaming Ads

By Isabel Greenfield
June 21, 2022

An Overview of Various Types of Streaming Ads

Research Digest

Top Challenges Faced by Advertisers Amid CTV’s Growth

By Melissa Yap
June 2, 2022

Top Challenges Faced by Advertisers Amid CTV’s Growth

Research Digest

The State of Political Ad Spending on Connected TV

By Frankie Karrer
May 27, 2022

The State of Political Ad Spending on Connected TV