Advertiser Trends

Insight into the statistics and trends shaping streaming television advertising.

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

By Frankie Karrer
May 3, 2023

A Whole New World: Breaking Down Programmatic and Upfront TV Spend in 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

By Cat Hausler
April 27, 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

By Frankie Karrer
April 12, 2023

Time Is Money: CTV Viewers Are Watching More Ad-Supported Than Ever

Why CTV Sports Is the MVP For Advertisers

By Stephen Graveman
April 10, 2023

Why CTV Sports Is the MVP For Advertisers

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

By Frankie Karrer
March 29, 2023

The Big Screen Reigns Supreme: Why Advertisers Should Prioritize CTV Over Mobile

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

By Cat Hausler
February 27, 2023

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers