Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Consumer Insights
Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
About MNTN Research
Learn more about our mission to share impactful CTV insights.
Visit MNTN
Discover how MNTN makes Connected TV advertising easy and impactful.
Trending Search
CTV Report
27% of Marketers Are Upping Their TV and Streaming Upfront Spend
By Frankie KarrerMay 2, 2024
More Americans Use CTVs Than Watch Linear TV or Use Social Media
By Frankie KarrerApril 25, 2024
Younger Demographics Find CTV Ads More Relevant Than Linear Ads
By Frankie KarrerApril 4, 2024
US CTV Ad Spend Projected To Grow 16.2% in 2024
By Frankie KarrerMarch 29, 2024
80% of Amazon Prime Viewers Are Subscribed to the New Ad-Supported Tier
By Frankie KarrerMarch 22, 2024
