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Insight into the statistics and trends shaping streaming television advertising.
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Analysis of viewership and adoption of streaming television.
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Data-driven insights on Connected TV and video advertising formats.
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CTV Report
60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving
By Frankie KarrerOctober 11, 2024
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
By Frankie KarrerOctober 4, 2024
US CTV Ad Spending Grew by $8 Billion in the Last Two Years
By Frankie KarrerSeptember 26, 2024
Nearly Half of This Season’s NFL Games Will Be Streamable
By Frankie KarrerSeptember 20, 2024
The CTV Ad Market Will Be Worth $35.2 Billion in 2024
By Frankie KarrerSeptember 12, 2024
Interactive Streaming Ads Can Improve Brand Recall by 36%
By Frankie KarrerSeptember 6, 2024
Consumers Have Increased Their Time Spent With CTV by 8.3% YoY
By Frankie KarrerAugust 30, 2024
Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping
By Frankie KarrerAugust 22, 2024
