CTV Report

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

By Frankie Karrer
July 11, 2025

70% of Viewers Prioritize Flexibility — but Gen Z and Boomers Want Different Streams

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

By Frankie Karrer
July 3, 2025

CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display

Streaming Now Commands Almost 45% of All TV Watch Time

By Frankie Karrer
June 27, 2025

Streaming Now Commands Almost 45% of All TV Watch Time

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

By Frankie Karrer
June 20, 2025

CTV Converts 10x Better Than Linear — With Just 60% of the Budget

Ad Revenue for CTV Platforms Will Grow by 26% in 2025

By Frankie Karrer
June 13, 2025

Ad Revenue for CTV Platforms Will Grow by 26% in 2025

Young Adult Viewers Average 4.2 Streaming Subscriptions

By Frankie Karrer
June 6, 2025

Young Adult Viewers Average 4.2 Streaming Subscriptions

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

By Frankie Karrer
May 30, 2025

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

Viewers Spend $290 a Year on Products They See While Watching TV

By Frankie Karrer
May 16, 2025

Viewers Spend $290 a Year on Products They See While Watching TV

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