Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Consumer Insights
Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
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CTV Report
CTV’s Ad Attention Scores Hit 69.5, Outpacing Online Video and Display
By Frankie KarrerJuly 3, 2025
Streaming Now Commands Almost 45% of All TV Watch Time
By Frankie KarrerJune 27, 2025
CTV Converts 10x Better Than Linear — With Just 60% of the Budget
By Frankie KarrerJune 20, 2025
Ad Revenue for CTV Platforms Will Grow by 26% in 2025
By Frankie KarrerJune 13, 2025
Young Adult Viewers Average 4.2 Streaming Subscriptions
By Frankie KarrerJune 6, 2025
Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription
By Frankie KarrerMay 30, 2025
Viewers Spend $290 a Year on Products They See While Watching TV
By Frankie KarrerMay 16, 2025
68% of Marketers Say Connected TV Is a Must-Buy for 2025
By Frankie KarrerMay 1, 2025
