CTV Report

CTV Report

High-Performing TV Ads Use Humor, Bright Visuals, and Familiar Faces

By Frankie Karrer
July 26, 2024

CTV Report

The Summer Olympics Could Be the Most Watched TV Event in 8 Years

By Frankie Karrer
July 18, 2024

CTV Report

Streaming Saw Significant Increases in Original Content for Q1 2024

By Frankie Karrer
July 12, 2024

CTV Report

Streaming Viewership Reached a Record High in May 2024

By Frankie Karrer
July 5, 2024

CTV Report

Connected TV Ad Attention Grew in Q1

By Frankie Karrer
June 6, 2024

CTV Report

Ad-Supported Streaming Will Continue Growing in 2025

By Frankie Karrer
May 31, 2024

CTV Report

Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle

By Frankie Karrer
May 23, 2024

CTV Report

Subscriptions Will Drive Around Two-Thirds of 2024 Streaming Revenue in the US.

By Frankie Karrer
May 17, 2024