CTV Report

CTV Report

68% of Marketers Say Connected TV Is a Must-Buy for 2025

By Frankie Karrer
May 1, 2025

68% of Marketers Say Connected TV Is a Must-Buy for 2025

CTV Report

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

By Frankie Karrer
April 25, 2025

27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets

CTV Report

Over 90% of CTV Ad Spend Is Now Transacted Programmatically

By Frankie Karrer
April 17, 2025

Over 90% of CTV Ad Spend Is Now Transacted Programmatically

CTV Report

27% of Viewers Plan To Try Out a New Streamer in the Next Six Months

By Frankie Karrer
April 11, 2025

27% of Viewers Plan To Try Out a New Streamer in the Next Six Months

CTV Report

80% of People Would Rather Watch Streaming Than Scroll on Social

By Frankie Karrer
March 28, 2025

80% of People Would Rather Watch Streaming Than Scroll on Social

CTV Report

58% of Media Agency Professionals Are Boosting Their Investment in CTV

By Frankie Karrer
March 21, 2025

58% of Media Agency Professionals Are Boosting Their Investment in CTV

CTV Report

Netflix Outspends Streaming Competitors on Content

By Frankie Karrer
March 14, 2025

Netflix Outspends Streaming Competitors on Content

CTV Report

Premium SVOD Subscriptions Increased by 10.4% in 2024

By Frankie Karrer
March 10, 2025

Premium SVOD Subscriptions Increased by 10.4% in 2024