Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Consumer Insights
Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
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CTV Report
U.S. Streaming Subscriptions Rose 10% in Q2 2025
By Frankie KarrerSeptember 19, 2025
CTV Will Exceed 40% of Global Ad Spending by 2030
By Frankie KarrerSeptember 12, 2025
NFL Streaming Ads Were 66% More Effective Than Linear
By Frankie KarrerAugust 29, 2025
42% of Streamers Are More Likely To Maintain Bundled Subscriptions
By Frankie KarrerAugust 22, 2025
Ad-Supported Content Now Owns 73.6% of Total TV Viewing
By Frankie KarrerAugust 15, 2025
58% of Marketers Will Increase Spend on CTV in H2 2025
By Frankie KarrerJuly 31, 2025
42.1% of Marketers Prefer CTV Over Linear for Its Interactive, Digital Creative
By Frankie KarrerJuly 25, 2025
59% of Viewers Say CTV Ads Help Drive Their Holiday Buys
By Frankie KarrerJuly 18, 2025
