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Insight into the statistics and trends shaping streaming television advertising.
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Analysis of viewership and adoption of streaming television.
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Data-driven insights on Connected TV and video advertising formats.
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CTV Report
Linear Ad Prices Drop for 62% of Returning TV Shows
By Frankie KarrerNovember 8, 2024
More Than Half of Streaming Viewers Subscribe to AVOD
By Frankie KarrerOctober 31, 2024
62% of Consumers Discover New Brands or Products Through TV
By Frankie KarrerOctober 25, 2024
Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers
By Frankie KarrerOctober 17, 2024
60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving
By Frankie KarrerOctober 11, 2024
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
By Frankie KarrerOctober 4, 2024
US CTV Ad Spending Grew by $8 Billion in the Last Two Years
By Frankie KarrerSeptember 26, 2024
Nearly Half of This Season’s NFL Games Will Be Streamable
By Frankie KarrerSeptember 20, 2024
