Advertiser Trends
Insight into the statistics and trends shaping streaming television advertising.
Consumer Insights
Analysis of viewership and adoption of streaming television.
Ad Creative Analysis
Data-driven insights on Connected TV and video advertising formats.
About MNTN Research
Learn more about our mission to share impactful CTV insights.
Visit MNTN
Discover how MNTN makes Connected TV advertising easy and impactful.
Trending Search
CTV Report
Linear Ad Prices Drop for 62% of Returning TV Shows
By Frankie KarrerNovember 8, 2024
More Than Half of Streaming Viewers Subscribe to AVOD
By Frankie KarrerOctober 31, 2024
62% of Consumers Discover New Brands or Products Through TV
By Frankie KarrerOctober 25, 2024
Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers
By Frankie KarrerOctober 17, 2024
60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving
By Frankie KarrerOctober 11, 2024
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
By Frankie KarrerOctober 4, 2024
US CTV Ad Spending Grew by $8 Billion in the Last Two Years
By Frankie KarrerSeptember 26, 2024
Nearly Half of This Season’s NFL Games Will Be Streamable
By Frankie KarrerSeptember 20, 2024