Consumer Insights

Analysis of viewership and adoption of streaming television.

All the Olympics Streaming TV and CTV Advertising Numbers You Need To Know.

By Melissa Yap
July 25, 2024

All the Olympics Streaming TV and CTV Advertising Numbers You Need To Know.

Going for Gold — Streamers Renew Focus on the Viewership Experience Ahead of the 2024 Olympics

By Cat Hausler
July 25, 2024

Going for Gold — Streamers Renew Focus on the Viewership Experience Ahead of the 2024 Olympics

The Summer Olympics Could Be the Most Watched TV Event in 8 Years

By Frankie Karrer
July 18, 2024

The Summer Olympics Could Be the Most Watched TV Event in 8 Years

Streaming Viewership Reached a Record High in May 2024

By Frankie Karrer
July 5, 2024

Streaming Viewership Reached a Record High in May 2024

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

By Cat Hausler
June 26, 2024

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

Connected TV Ad Attention Grew in Q1

By Frankie Karrer
June 6, 2024

Connected TV Ad Attention Grew in Q1

Ad-Supported Streaming Will Continue Growing in 2025

By Frankie Karrer
May 31, 2024

Ad-Supported Streaming Will Continue Growing in 2025

Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle

By Frankie Karrer
May 23, 2024

Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle