Consumer Insights

Analysis of viewership and adoption of streaming television.

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

By Cat Hausler
June 26, 2024

Back-to-School Season Beats the Winter Holidays on One Key Ad Metric

Summertime Brings the CTV Performance Heat

By Cat Hausler
May 10, 2024

Summertime Brings the CTV Performance Heat

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

By Cat Hausler
May 3, 2024

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

By Melissa Yap
April 2, 2024

March Madness? More Like March “Adness”! Here’s How Advertisers Can Deliver on Performance Promises, On and Off the Court

Unlocking TV Advertising Success Beyond the Big Game

By Frankie Karrer
February 5, 2024

Unlocking TV Advertising Success Beyond the Big Game

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

By Melissa Yap
January 26, 2024

How Did Q4 Perform? A Look Into Macro and CTV Ad Trends

Pulse Check: What’s Next in Streaming Fragmentation

By Frankie Karrer
January 26, 2024

Pulse Check: What’s Next in Streaming Fragmentation

To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services

By Frankie Karrer
January 4, 2024

To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services