Consumer Insights

Analysis of viewership and adoption of streaming television.

Streaming Subscriptions Have Overtaken Linear in Revenue Share

By Frankie Karrer
January 30, 2025

Streaming Subscriptions Have Overtaken Linear in Revenue Share

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

By Frankie Karrer
January 17, 2025

66% of U.S. TV Viewers Prefer Ad-Supported Streaming Services

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

By Cat Hausler
November 22, 2024

Advertisers Take Note: Momentum From Q4 and the Winter Holidays Drives a Strong “Resolution Season”

3 Trends That Reveal the Present and Future of Small Business

By Cat Hausler
October 23, 2024

3 Trends That Reveal the Present and Future of Small Business

2024 Advertisers Are Capitalizing on “Christmas Creep”

By Frankie Karrer
October 9, 2024

2024 Advertisers Are Capitalizing on “Christmas Creep”

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

By Melissa Yap
October 2, 2024

Why Halloween Has Lessons for the Rest of Q4 CTV Advertising

What’s on Your Holiday (Ad Creative) Wish List?

By Melissa Yap
September 25, 2024

What’s on Your Holiday (Ad Creative) Wish List?

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

By Cat Hausler
August 16, 2024

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024