Consumer Insights

Analysis of viewership and adoption of streaming television.

58% of Media Agency Professionals Are Boosting Their Investment in CTV

By Frankie Karrer
March 21, 2025

58% of Media Agency Professionals Are Boosting Their Investment in CTV

Streaming TV State of Play: March Madness 2025

By Melissa Yap
March 14, 2025

Streaming TV State of Play: March Madness 2025

Premium SVOD Subscriptions Increased by 10.4% in 2024

By Frankie Karrer
March 10, 2025

Premium SVOD Subscriptions Increased by 10.4% in 2024

Connected TV Is the Fastest Growing Ad Channel

By Frankie Karrer
February 28, 2025

Connected TV Is the Fastest Growing Ad Channel

4 Mother’s Day Advertising Trends That Will Give Your 2025 Campaign a Boost

By Cat Hausler
February 24, 2025

4 Mother’s Day Advertising Trends That Will Give Your 2025 Campaign a Boost

The Average CTV Household Actively Uses Around 4 Streaming Apps

By Frankie Karrer
February 21, 2025

The Average CTV Household Actively Uses Around 4 Streaming Apps

15% of Big Game Viewership Was on Free Streaming Platform Tubi

By Frankie Karrer
February 14, 2025

15% of Big Game Viewership Was on Free Streaming Platform Tubi

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices

By Frankie Karrer
February 6, 2025

This Year’s Big Game: Fewer Car Ads, More Celebrities, and Record-Breaking Ad Prices