Consumer Insights

Analysis of viewership and adoption of streaming television.

The Streaming Generation Gap Is Smaller Than You Think

By Frankie Karrer
September 26, 2023

The Streaming Generation Gap Is Smaller Than You Think

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

By Jacob Trussell
September 19, 2023

Why Have Audience Preferences Shifted from User Generated Content to Premium Video?

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

By Cat Hausler
September 18, 2023

Seasonal Breakdown: Halloween 2023 Will Be Mostly Treats, Not Tricks, for Advertisers

The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits

By Stephen Graveman
August 30, 2023

The Cost of Cord-Cutting: How Rising Costs Impact Viewer Habits

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

By Melissa Yap
August 10, 2023

Seasonal Breakdown: Holiday 2023 – Add Connected TV to Cart in Q4

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back

How Do Consumers Actually Feel About AI-Powered Advertising?

By Stephen Graveman
June 15, 2023

How Do Consumers Actually Feel About AI-Powered Advertising?

Better Together: An Exploration of Co-Viewing on CTV

By Frankie Karrer
June 13, 2023

Better Together: An Exploration of Co-Viewing on CTV