Consumer Insights

Analysis of viewership and adoption of streaming television.

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

By Cat Hausler
April 27, 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

By Frankie Karrer
April 24, 2023

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

More Options, More Anxiety: CTV Viewers Are Overwhelmed

By Stephen Graveman
April 18, 2023

More Options, More Anxiety: CTV Viewers Are Overwhelmed

Marketers Pick Netflix for Top Ad-Tier in ’24

By Tim Edmundson
April 5, 2023

Marketers Pick Netflix for Top Ad-Tier in ’24

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

Why More Viewers Are Streaming Sports, Including March Madness

By Stephen Graveman
March 10, 2023

Why More Viewers Are Streaming Sports, Including March Madness