Consumer Insights

Analysis of viewership and adoption of streaming television.

Seasonal Breakdown: Back-to-School Spending Is Back

By Cat Hausler
June 16, 2023

Seasonal Breakdown: Back-to-School Spending Is Back

How Do Consumers Actually Feel About AI-Powered Advertising?

By Stephen Graveman
June 15, 2023

How Do Consumers Actually Feel About AI-Powered Advertising?

Better Together: An Exploration of Co-Viewing on CTV

By Frankie Karrer
June 13, 2023

Better Together: An Exploration of Co-Viewing on CTV

Where Are They Now? A Check-In on Ad-Supported Offerings

By Frankie Karrer
June 8, 2023

Where Are They Now? A Check-In on Ad-Supported Offerings

Holiday Breakdown: Consumers Intend to Spend This Summer

By Cat Hausler
May 16, 2023

Holiday Breakdown: Consumers Intend to Spend This Summer

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

By Cat Hausler
April 27, 2023

Holiday Breakdown: A Dive into Consumer Behavior During the Father’s Day Season

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

By Frankie Karrer
April 24, 2023

Too Many Cooks: How Consumers Deal With Streaming Fragmentation

More Options, More Anxiety: CTV Viewers Are Overwhelmed

By Stephen Graveman
April 18, 2023

More Options, More Anxiety: CTV Viewers Are Overwhelmed