Consumer Insights

Analysis of viewership and adoption of streaming television.

Marketers Pick Netflix for Top Ad-Tier in ’24

By Tim Edmundson
April 5, 2023

Marketers Pick Netflix for Top Ad-Tier in ’24

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

By Cat Hausler
March 31, 2023

Holiday Breakdown: Mother’s Day Spend Hit an All-Time High in 2022

Why More Viewers Are Streaming Sports, Including March Madness

By Stephen Graveman
March 10, 2023

Why More Viewers Are Streaming Sports, Including March Madness

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

By Cat Hausler
February 27, 2023

Consumer Spending in Springtime Offers Growth Opportunities for Advertisers

Opinions on CTV Ads in an Increasingly Ad-Supported World

By Frankie Karrer
February 27, 2023

Opinions on CTV Ads in an Increasingly Ad-Supported World

And the Award Goes to… Streaming Services?

By Cat Hausler
February 15, 2023

And the Award Goes to… Streaming Services?

Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads

By Stephen Graveman
February 5, 2023

Why Inflation and the Rising Costs of Streaming Are Driving Viewers to Ads

Audience Deep Dive: Generation Z

By Cat Hausler
February 2, 2023

Audience Deep Dive: Generation Z