Consumer Insights

Analysis of viewership and adoption of streaming television.

60% of “New” Favorite Shows on Streaming Are Actually Older Series

By Frankie Karrer
December 19, 2025

60% of “New” Favorite Shows on Streaming Are Actually Older Series

Gen Z Takes Over the Living Room: What This Means for Advertisers

By Melissa Yap
December 16, 2025

Gen Z Takes Over the Living Room: What This Means for Advertisers

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

By Frankie Karrer
December 12, 2025

Pairing Streaming With Social Boosts Brand Recall by 5x Over Social Alone

Digital Live Sports Viewership Will Grow 8.3% YoY in 2025

By Frankie Karrer
December 5, 2025

Digital Live Sports Viewership Will Grow 8.3% YoY in 2025

CTV Engagement per Impression Is Up Nearly 2x YoY

By Frankie Karrer
November 14, 2025

CTV Engagement per Impression Is Up Nearly 2x YoY

81% of Viewers Stream Through Smart TVs

By Frankie Karrer
November 7, 2025

81% of Viewers Stream Through Smart TVs

Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day

By Melissa Yap
November 3, 2025

Consumer Snapshot: Shoppers Get a Head Start on Holiday Shopping This Prime Day

U.S. CTV Ad Spend Will Surpass Linear TV in 2028

By Frankie Karrer
October 31, 2025

U.S. CTV Ad Spend Will Surpass Linear TV in 2028