Consumer Insights

Analysis of viewership and adoption of streaming television.

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

By Frankie Karrer
May 30, 2025

Almost Four in Ten Viewers Will Watch Ads for a Cheaper Streaming Subscription

Turbulence Ahead: Navigating Travel Advertising in 2025

By Frankie Karrer
May 27, 2025

Turbulence Ahead: Navigating Travel Advertising in 2025

Viewers Spend $290 a Year on Products They See While Watching TV

By Frankie Karrer
May 16, 2025

Viewers Spend $290 a Year on Products They See While Watching TV

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

By Cat Hausler
May 15, 2025

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

The State of Streaming: What Advertisers Need To Know

By Frankie Karrer
May 12, 2025

The State of Streaming: What Advertisers Need To Know

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

By Cat Hausler
April 30, 2025

MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

By Frankie Karrer
April 29, 2025

All the Consumer TV Ad Engagement and Sentiment Numbers You Need To Know

Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising

By Cat Hausler
April 22, 2025

Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising