Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...

May 31, 2024

Sports is no longer a linear-only game. In Q1 2026, sports programming across the top five SVOD platforms surged 52% year-over-year. Media giants are now racing to secure fragmented rights and meet audiences where they’re watching: streaming. Amazon currently commands...

February 27, 2026

By the end of 2025, the balance of power between TV ad channels will have shifted across nearly every major metric: viewing share, time spent, household adoption, and content investment. The result? CTV will grow from an emerging channel into...

October 31, 2025

Connected TV hit a new milestone. For the first time, streaming surpassed both cable and broadcast combined in total watch time, accounting for nearly 45% of TV viewing in May. YouTube led the charge with 12.5% of viewing (a record...

June 27, 2025

Streaming has transformed the way we watch TV — and the way advertisers connect with audiences. It’s no longer just an up-and-coming channel, it’s the primary method of television and movie consumption for millions of viewers around the world.  Whether you're...

May 12, 2025

Netflix continues to lead the streaming industry in content investment, spending $15.3 billion in 2024 — nearly twice what Disney+ invested at $8.6 billion. Warner Bros. Discovery followed with $6.4 billion, while Peacock and Paramount+ invested $5.2 billion and $4.4...

March 14, 2025

We know the struggle — searching high and low for those elusive NFL stats you need to drive your point home can feel like a never-ending game of hide-and-seek. But making things like this easier for you is what we...

February 10, 2025

Streaming services have officially overtaken traditional TV in subscription revenues, with 2024 marking the first year traditional TV makes up less than 50% of the total; by 2028, that share is expected to drop to about one-third. In contrast, streaming...

January 30, 2025