Showing Results (293) For: Ads
Showing Results 176-184 Of 293
The Impact of Evergreen CTV Campaigns
If the Tortoise and the Hare taught us anything, it’s that the old adage is true: slow and steady wins the race. In Connected TV, as in anthropomorphic animal racing, steady effort drives big results. A comprehensive study of our...
August 9, 2023
Don’t Delay, Launch Today: Here’s the Fastest Path to Profitable Scale
Launching your first Connected TV campaign might have you feeling a little Veruca Salt-y: don’t care how, you want results now. So MNTN Research analyzed MNTN’s first-party data to find steps that you can take to make the most of...
July 24, 2023
Unlock Profitable Scale With Performance Optimized CTV Creative
We’ve answered the “whys” and “hows” of creative variation. But what is the business impact of creative variation on performance? And what combination(s) work best for CTV advertisers? In this research digest, we break down the key components of a...
July 20, 2023
It Takes Two (Or More?): How Turnkey Variations Can Boost Performance
About 15 years ago, there was a big video trend online where cinephiles recut trailers for classic films in completely different genre styles. One of the most viral examples was a recut trailer of Stanley Kubrick’s The Shining that reimagined...
June 29, 2023
Mo’ CTV Creative, No Problems
“Good” creative: is it an art or a science? Turns out, it’s a bit of both. The case for creative variation is clear: more creative equals less ad fatigue, which equals more viewer engagement and, ultimately, better performance. This MNTN...
June 21, 2023
Seasonal Breakdown: Back-to-School Spending Is Back
Students don’t usually return to classes until August or September, but research indicates that some consumers start on their back-to-school (BTS) shopping as early as May or June. And purchases really ramp up in July and August. Last year’s BTS...
June 16, 2023
How Do Consumers Actually Feel About AI-Powered Advertising?
Few letters have ever been as buzzworthy as “A” and “I” have been this year. In what felt like an overnight transition, generative AI could suddenly be found everywhere—assisting our web searches, writing copy, designing images, powering our music playlists,...
June 15, 2023
Advertiser Outlook on Generative AI: Sunny, With a Side of Caution
Generative AI is having quite a day in the sun right now — at this point, it might be easier to determine which brands aren’t getting involved with AI. Yet while this nascent technology may still be unfamiliar and concerning...
June 15, 2023