Interactive CTV ad formats like shoppable, pause, and rewarded ads aren’t just novelties anymore — they’re performance drivers. Recent data from BrightLine revealed engagement per impression climbed from 1% in Q2 2024 to 1.94% a year later, signaling a steady...

November 14, 2025

Streaming may be winning the living room, but how are viewers consuming their favorite content? According to Comscore’s State of Streaming 2025 report, smart TVs have become the dominant entry point, with 81% of viewers streaming directly on the big...

November 7, 2025

This year’s October Prime Big Deal Day event was a precursor for the Q4 holiday season, as “prosumers” - a more price-sensitive and savvy shopper - kicked off the quarter with a 61% increase in retail sales on Amazon versus...

November 3, 2025

By the end of 2025, the balance of power between TV ad channels will have shifted across nearly every major metric: viewing share, time spent, household adoption, and content investment. The result? CTV will grow from an emerging channel into...

October 31, 2025

Subscription fatigue is changing the streaming landscape — fast. Parks Associates found that while 89% of U.S. households still pay for at least one streaming service, nearly half (45%) are tuning into free ad-supported streaming TV (FAST), up from 42%...

October 24, 2025

Consumers in North America now subscribe to an average of seven streaming services, up from five a year ago, according to TiVo’s latest Video Trends report. As a result, their average monthly spend has climbed to $169.12, up from $140.06...

October 17, 2025

Free Ad-Supported Streaming TV (FAST) is steadily earning more attention from viewers — and advertisers need to move faster if they want to seize the opportunity. New research from Wurl shows that monthly active FAST households grew 12% year-over-year, while...

October 3, 2025

Connected TV continues to lead the pack when it comes to capturing audience attention. New research from attention metrics platform Adelaide shows that in Q2 2025, CTV earned an average of 58.9 Attention Units (AUs) — outpacing linear TV (52.5),...

September 26, 2025