Showing Results (44) For: Q4

Showing Results 16-24 Of 44

US CTV Ad Spending Grew by $8 Billion in the Last Two Years

Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...

September 26, 2024

What’s on Your Holiday (Ad Creative) Wish List?

We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...

September 25, 2024

Nearly Half of This Season’s NFL Games Will Be Streamable

Like most TV content these days, The NFL has plans to lean further into the world of streaming. According to MoffettNathanson Research, 49% of games this season (133 total) will be available to watch on streaming platforms, though most won’t...

September 20, 2024

Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping

Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...

August 22, 2024

The 2024 Summer Olympics Saw a 40% Increase in Streaming Minutes

NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with...

August 16, 2024

Ad-Supported Streaming Will Continue Growing in 2025

Ad-supported streaming services are on the rise, and new figures are revealing just how high they’ll go. According to Madison & Wall’s Brian Wieser, the ad-supported subscriber percentages for major streaming services are set to climb next year. 36% of...

May 31, 2024

Viewers Name Netflix and Amazon As the Top Draws for a Streaming Bundle

Over the last few months, a number of streaming bundles have been announced. Good thing, too: consumers have been indicating their interest in bundled subscriptions for a while now. New research from Hub Entertainment recently got the lowdown on consumer interest...

May 23, 2024

In 2024, Father’s Day Advertisers Need to Think Outside the Toolbox

After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...

May 3, 2024