In 2023, 33.3 million U.S. companies — a whopping 99.9% of companies nationwide — were categorized as small businesses. If it wasn’t already abundantly clear, this stat only helps to solidify the importance of small businesses to the U.S. economy —...

October 23, 2024

Streaming services have become the first stop for TV viewers when they sit down to watch something, according to new survey research from Hub Entertainment. The majority(46%) of respondents said that they now turn to streaming when they first switch...

October 17, 2024

Are you starting to see wintery messages during the last heatwaves of summer? Maybe hearing the echoes of Mariah Carey’s iconic holiday song on the wind? You’re not alone: advertisers are ramping up their holiday and Q4 efforts earlier than...

October 9, 2024

In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...

October 4, 2024

Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...

September 26, 2024

We wanted to ring in the last (and biggest) quarter of the year with an homage to all things holiday. As brands battle it out for your attention and dollars in Q4, ever wondered what makes a shopper go from...

September 25, 2024

Like most TV content these days, The NFL has plans to lean further into the world of streaming. According to MoffettNathanson Research, 49% of games this season (133 total) will be available to watch on streaming platforms, though most won’t...

September 20, 2024

Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, per a new survey from LG Ad Solutions. U.S. adults spend an estimated two-plus hours daily watching CTV, making it a key channel for...

August 22, 2024