Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...

March 1, 2023

Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...

January 24, 2023

Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion.  Seems like a lot of cash is...

December 28, 2022

Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...

December 14, 2022

As viewers flock to Connected TV, advertisers are evaluating their ad budgets and figuring out how to work this ad channel into their mix. In the past, TV has traditionally been an awareness play, focusing solely on the upper funnel....

December 5, 2022

Cyber Week met high estimates, even in the face of economic uncertainty While the economic uncertainty made many uneasy heading into the biggest shopping season of the year, consumers were ready to break out their plastic. This year’s Black Friday...

December 1, 2022

The Holly, Jolly (Holiday Advertising) Season If we were a betting team of researchers, we’d say that you’ve experienced – at least once in your life – a friend, loved one, or casual acquaintance lose their cool after hearing the...

October 19, 2022

After the boom of spending during the pandemic era, it’s been hard to pinpoint precisely where the economy stands. Interest rates have risen and the stock market has seen a downtrend; however, unemployment numbers and consumer spending habits have not...

September 26, 2022