Showing Results (51) For: Q4
Showing Results 32-40 Of 51
Pulse Check: What’s Next in Streaming Fragmentation
Streaming Sticker Shock is On the Rise Feeling like streaming costs are suddenly higher than ever? You’re not wrong — half of the major streaming platforms are now charging double what they did when they initially came to market. And...
January 26, 2024
To Each Their Own: How Consumers Feel About Ad-Supported Streaming Services
Streaming was once the land of opportunity for content providers, with cord-cutters aplenty to choose from. But now, reality is setting in: the subscriber pool isn’t as unlimited as it once seemed. Instead, streaming services are forced to fight over...
January 4, 2024
The State of Free Ad Supported TV (FASTs) in 2023
Free Ad Supported TV networks — aka FASTs — are having a moment. Another one, that is. After being a hot topic at the 2023 NewFronts, FASTs are back in the spotlight thanks to recent research conducted by Vevo and...
November 2, 2023
The Data-Backed Holiday Timeline
Q4 is upon us. For marketers who don’t yet have their holiday strategy tied up with a bow, we dug into MNTN’s first-party data and used it to outline the ideal (data-backed) schedule to maximize your Q4. Below is a...
October 6, 2023
Unlock Profitable Scale With Performance Optimized CTV Creative
We’ve answered the “whys” and “hows” of creative variation. But what is the business impact of creative variation on performance? And what combination(s) work best for CTV advertisers? In this research digest, we break down the key components of a...
July 20, 2023
In a Wobbly Economy, Performance TV Is Stealing the Show
Upfronts and Newfronts season sets the tone for the rest of the year for TV advertisers. And this year, the big story is all about Connected TV. Advertisers say they plan to allocate 40% of their 2023 budgets to CTV,...
May 16, 2023
Marketers Pick Netflix for Top Ad-Tier in ’24
Ad-tiers Are Everywhere This past year and change has seen every major streaming platform add an ad-supported option. Even “we’ll never run ads” Netflix joined the fray in late 2022, along with other heavy hitters like Disney+. This has cemented...
April 5, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023