Showing Results (48) For: Q4
Showing Results 32-40 Of 48
The Data-Backed Holiday Timeline
Q4 is upon us. For marketers who don’t yet have their holiday strategy tied up with a bow, we dug into MNTN’s first-party data and used it to outline the ideal (data-backed) schedule to maximize your Q4. Below is a...
October 6, 2023
Unlock Profitable Scale With Performance Optimized CTV Creative
We’ve answered the “whys” and “hows” of creative variation. But what is the business impact of creative variation on performance? And what combination(s) work best for CTV advertisers? In this research digest, we break down the key components of a...
July 20, 2023
In a Wobbly Economy, Performance TV Is Stealing the Show
Upfronts and Newfronts season sets the tone for the rest of the year for TV advertisers. And this year, the big story is all about Connected TV. Advertisers say they plan to allocate 40% of their 2023 budgets to CTV,...
May 16, 2023
Marketers Pick Netflix for Top Ad-Tier in ’24
Ad-tiers Are Everywhere This past year and change has seen every major streaming platform add an ad-supported option. Even “we’ll never run ads” Netflix joined the fray in late 2022, along with other heavy hitters like Disney+. This has cemented...
April 5, 2023
Peeks Remix: Why National Brands Should Look to Local Advertisers for Creative Inspiration
Everywhere is Local At the end of our recent Peeks Report, Crazier, the Better: The Art (and Science) of Local TV Ads, our Director of Content and Research, Tim Edmundson, made an interesting point. “Local businesses need their ads to...
March 1, 2023
Super Big Bucks: Advertising During 2023’s Big Game
Every year the Big Game attracts both large audiences and large advertisers alike. But how will the growth of streaming affect advertising during this TV event going forward? Introduction Every year, one football game in particular is watched by millions...
January 24, 2023
The Growing Relationship Between CTV and Retail Media Networks
Over the past few years, Connected TV has become one of the fastest growing advertising channels on the internet. Between 2019 and 2020, CTV ad spend grew from $6.42 billion to $9 billion. Seems like a lot of cash is...
December 28, 2022
The Digital Advertising Strategies of Today’s Top Travel Brands
Travel organizations have had to weather numerous disruptions over the past few years. The most significant disruption has likely been the COVID-19 pandemic, which resulted in a dramatic drop in consumer travel in 2020. In response, many organizations had to...
December 14, 2022