Showing Results (21) For: b2b
Showing Results 16-21 Of 21
Connecting the Dots Between Emotions and Ad Creative
Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...
August 17, 2022
Cannes You Dig It? An Analysis of 2022 Cannes Lions Winners
Take off your advertising hat for a second. For everyone outside of our industry, Cannes, that picturesque villa in the south of France, is synonymous with cinema as the host of one of the most celebrated film festivals in the...
July 14, 2022
Get Up to Speed on Testimonial Videos
What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product. A way you can think of...
May 17, 2022
Get Up to Speed on Explainer Videos
What is an Explainer Video? Explainer videos are exactly what they sound like. They’re digestible videos that creatively explain information about your brand or product. Explainers are effective across a variety of platforms, from Connected TV to social media channels....
May 10, 2022