Take off your advertising hat for a second.  For everyone outside of our industry, Cannes, that picturesque villa in the south of France, is synonymous with cinema as the host of one of the most celebrated film festivals in the...

July 14, 2022

What is a Testimonial Video? In essence, testimonial videos use your audience to sell for you. They tell a true story, through a first person perspective, about someone’s experience involving your brand or product.  A way you can think of...

May 17, 2022

What is an Explainer Video? Explainer videos are exactly what they sound like. They’re digestible videos that creatively explain information about your brand or product. Explainers are effective across a variety of platforms, from Connected TV to social media channels....

May 10, 2022

A Detailed Analysis of Connected TV Advertising What is CTV Advertising? Today’s modern audience engages with TV and advertisers in different ways than they used to. While linear TV was once king, nearly 75% of buyers are now shifting ad...

April 29, 2022