With many consumers choosing to cancel their cable subscriptions, it’s time to take a look at what drives this cord-cutting behavior. The world of television has changed a lot over the last few years, with new technology and platforms allowing...

September 9, 2022

Back-to-school shoppers rely on brands they know and love. As the days get shorter and the air gets colder, another season is on its way. No, it’s not fall (just yet)...We’re talking back-to-school (BTS). The COVID-19 pandemic in 2020 and...

September 1, 2022

Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...

August 17, 2022

Experiential travel is booming. Over the last few years, the popularity of experiential travel has increased significantly. After a pause in travel during the COVID-19 pandemic, people are now, more than ever, seeking unique experiences where they can fully immerse...

August 12, 2022

Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...

August 11, 2022

With a potential recession on the horizon, consumers are changing their behavior to fit a more cost-conscious lifestyle. General outlook Consumers are hyper-aware of the current economic uncertainty and potential recession. With inflation raising the prices of products like beef...

August 3, 2022

As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...

July 22, 2022

Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...

July 19, 2022