Showing Results (279) For: connected+tv
Showing Results 264-272 Of 279
Brand Familiarity Drives Back-to-School Purchasing
Back-to-school shoppers rely on brands they know and love. As the days get shorter and the air gets colder, another season is on its way. No, it’s not fall (just yet)...We’re talking back-to-school (BTS). The COVID-19 pandemic in 2020 and...
September 1, 2022
Connecting the Dots Between Emotions and Ad Creative
Back in 2016, Innisfree, a Korean beauty brand, went viral thanks to an in-store shopping innovation. They gave their customers the option between two different styles of hand-held shopping baskets. If you needed help from a customer service representative, you...
August 17, 2022
Consumers Are Seeking Out Experiential Travel
Experiential travel is booming. Over the last few years, the popularity of experiential travel has increased significantly. After a pause in travel during the COVID-19 pandemic, people are now, more than ever, seeking unique experiences where they can fully immerse...
August 12, 2022
How Leading Brands and Agencies Are Approaching Measurement, Media, and Creative in 2022
Introduction Over the past year, connected TV has solidified its position as a go-to option in the omnichannel marketing mix. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising...
August 11, 2022
Consumers Find Ways To Cut Costs During Economic Uncertainty
With a potential recession on the horizon, consumers are changing their behavior to fit a more cost-conscious lifestyle. General outlook Consumers are hyper-aware of the current economic uncertainty and potential recession. With inflation raising the prices of products like beef...
August 3, 2022
Sticking to Ad Spend Plans in the Face of Economic Uncertainty
As marketers gear up for a potential downturn, it’s time to take a look back on previous times of economic uncertainty to know what worked Ad Spend Expectations Were High in 2021 In October of 2021, consumers and advertisers alike...
July 22, 2022
Ad Length Impact on Attention is Minimal, But Content Tips the Scales
Studies reveal that 47% of the value of a video campaign is delivered within the first three seconds—but this is only the beginning. Viewer Attention is Equally Weighted Across 15, 30 and 60-Second Ads A study by TVision of viewer...
July 19, 2022
How Brands Can Level Up Their Creative Testing For Performance
We speak with MNTN Lead Customer Success Manager, John Pankowski about creative testing on Connected TV and how it relates to performance. Developing solid Connected TV creative is one half of the equation, but the best way to ensure it...
June 27, 2022