Showing Results (273) For: connected tv
Showing Results 72-80 Of 273
Linear Ad Prices Drop for 62% of Returning TV Shows
As advertisers and viewers alike make the switch to streaming, we’re seeing an undeniable shakeup in TV ad prices. According to EMARKETER, ads on traditional primetime TV are actually dropping in price against 33 of the 53 network shows returning...
November 8, 2024
62% of Consumers Discover New Brands or Products Through TV
Thanks to shoppable media, TV has turned into a dynamic retail platform where viewers can buy products they see on screen, right in the moment. With 62.7% of people discovering new brands or products through TV, according to EMARKETER, it’s...
October 25, 2024
Streaming Has Passed Linear As the ‘First Stop’ for TV Watchers
Streaming services have become the first stop for TV viewers when they sit down to watch something, according to new survey research from Hub Entertainment. The majority(46%) of respondents said that they now turn to streaming when they first switch...
October 17, 2024
60% of CTV Users Will Kick Off Their Holiday Shopping Before Thanksgiving
The holiday shopping season is gearing up, and consumers are already on the lookout for deals. Adobe forecasts a solid 8.4% YoY jump in U.S. online holiday sales, and expects those sales to reach $240.8 billion. Shoppers are taking advantage...
October 11, 2024
The Right Context and Tone in CTV Ads Can Boost Brand Impact by 82%
In the growing landscape of Connected TV, it's become even more important for advertisers to get their messaging right. A study by IAS and Neuro-Insight highlights how ads that match both the tone and context of the content being watched...
October 4, 2024
US CTV Ad Spending Grew by $8 Billion in the Last Two Years
Connected TV advertising has experienced tremendous growth over the last two years according to new research from EMARKETER, with US CTV ad spending surging by more than $8 billion. As more viewers turn to streaming, platforms are ramping up their...
September 26, 2024
The CTV Ad Market Will Be Worth $35.2 Billion in 2024
The Connected TV wins just keep coming in 2024. According to new data from WARC, CTV ad spending is expected to grow by nearly 20% this year, reaching $35.2 billion. And while that means CTV is still only about a...
September 12, 2024
Consumers Have Increased Their Time Spent With CTV by 8.3% YoY
Mobile may still lead the charge when it comes to digital ad spend and time spent, but Connected TV is gaining ground fast. According to new data from EMARKETER, U.S. adults now spend an average of 2 hours and 15...
August 30, 2024