Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...

May 10, 2024

The upfronts are here, and what once was a straightforward event has become a lot more complicated. Spend is stretched across a number of channels, including streaming. But how are marketers thinking about the upfronts in general? One survey from...

May 2, 2024

These days, everyone and their mom seems to watch Connected TV. And according to new data from eMarketer, that’s basically the case — over two thirds of Americans currently use CTV, and by 2028, the source expects those numbers to...

April 25, 2024

These days (unsurprisingly), young audiences are all about Connected TV. Magna and Samsung recently did a deep dive into the ad preferences of younger TV viewers and found that  60% of Gen Z and 56% of Millennials think CTV ads...

April 4, 2024

According to new data from Advertiser Perceptions, advertisers are expected to throw fistfuls of cash at Connected TV (CTV) this year. The report found that this year we can expect CTV ad spend to increase by 16.2% to a whopping...

March 29, 2024

Every year in February, millions of viewers tune in to watch the biggest football game of the year. However, viewership has lagged in recent years, with the last big turnout being in 2015 with 114 million viewers. Last year’s game...

February 5, 2024

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

Could Connected TV be the core tenet of your marketing strategy? All signs point to “yes.” Media measurement and analytics company Comscore analyzed over 400 advertising campaigns to understand the true impact of multi-channel campaigns. “As we add different platform...

January 10, 2024