Streaming continued to grow in 2024, and a new report from TVision reveals 90% of streaming-enabled households now actively watch content. The average household uses 3.9 streaming apps, and 8% even access ten or more. Netflix and YouTube had the...

February 21, 2025

Streaming platforms are leaning into ad-supported models, and it looks like those moves are paying off. According to new research, two-thirds of U.S. viewers now prefer ad-supported streaming over ad-free options — especially during live content like sporting events. Younger...

January 17, 2025

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

We get it — we know the pain of hunting endlessly for Olympic Summer Games stats. Especially the ones you need to help prove that point you really, really, (really) want to make.  But we’re here to help. We’ve searched...

July 25, 2024

Summer 2023 was a scorcher, and we’re not just referring to the temperatures. Major cultural events like Beyonce’s Renaissance World Tour and Taylor Swift’s Eras Tour had fans not only attending shows in their hometowns, but also traveling far and...

May 10, 2024

Every year in February, millions of viewers tune in to watch the biggest football game of the year. However, viewership has lagged in recent years, with the last big turnout being in 2015 with 114 million viewers. Last year’s game...

February 5, 2024

Performance marketing is a fast-growing strategy for CTV advertisers. To illustrate this, we measured how performance marketers fared during the most important time of the year: Q4. We tracked the industry trends and analyzed our own first-party MNTN Performance TV...

January 26, 2024

Could Connected TV be the core tenet of your marketing strategy? All signs point to “yes.” Media measurement and analytics company Comscore analyzed over 400 advertising campaigns to understand the true impact of multi-channel campaigns. “As we add different platform...

January 10, 2024