Streaming set out to win live sports, and based on recent adoption numbers, it has. 64% of Americans now pay for a sports SVOD subscription, and US adults will spend an average of 24 minutes a day with live sports...

July 2, 2026

When it comes to capturing consumer attention, big-screen ads are still the ones to beat. New research from Omnicom finds 50% of consumers notice ads on television, more than social media, YouTube, or any other channel. Connected TV also leads...

June 26, 2026

Streaming viewers have made their peace with ads. New Antenna data shows 40% of U.S. Premium SVOD consumers are now "Ad Managers," or people who deliberately mix ad-free and ad-supported plans across the services they pay for. Factor in the...

June 19, 2026

Free ad-supported streaming TV is winning over US audiences. FAST will reach 131.4 million US viewers this year (38.7% of the population), and projections show that share will climb to 43.3% by 2030. Viewers are spending more time there, too:...

June 12, 2026

Every four years, international soccer's biggest tournament drops into the cultural calendar with an impact that's harder to quantify than any other sporting event. Because very few events ask so many different kinds of people to pay attention at the...

June 12, 2026

Testing different media mixes and measuring what actually drives results is the backbone of any great campaign strategy. But what happens when marketers cut premium video to chase short-term social efficiency? It’s likely to backfire. According to new data from...

June 5, 2026

Sports has become the fastest-growing category in streaming. According to Gracenote's Q2 Data Hub, sports content on the top global SVOD platforms (Apple TV, Disney+, Netflix, Paramount+, and Amazon Prime Video) jumped 77.5% year-over-year, with these services doubling their sports...

May 29, 2026

As media companies and streamers roll out their best pitches at this year's Upfronts, new survey data from iSpot signals where the money is actually heading. While 41.5% of brands, agencies, and publishers plan to keep their total ad budgets...

May 15, 2026