Testing different media mixes and measuring what actually drives results is the backbone of any great campaign strategy. But what happens when marketers cut premium video to chase short-term social efficiency? It’s likely to backfire. According to new data from...

June 5, 2026

Sports has become the fastest-growing category in streaming. According to Gracenote's Q2 Data Hub, sports content on the top global SVOD platforms (Apple TV, Disney+, Netflix, Paramount+, and Amazon Prime Video) jumped 77.5% year-over-year, with these services doubling their sports...

May 29, 2026

As media companies and streamers roll out their best pitches at this year's Upfronts, new survey data from iSpot signals where the money is actually heading. While 41.5% of brands, agencies, and publishers plan to keep their total ad budgets...

May 15, 2026

Back-to-school (BTS) retail sales are projected to hit $85.42 billion in 2026, a 3.3% year-over-year increase that signals a return to discretionary spending after a more cautious 2025. But the season looks different than it used to: the shopping window...

May 11, 2026

There's a fine line between effective ad frequency and audience alienation, and a lot of brands are crossing it. According to a report from Omnicom, 62% of streaming subscribers say they've been served the same ad multiple times in a...

May 8, 2026

Platforms aren't chasing subscriber counts anymore, instead they're focused on getting more value out of the audiences they already have. According to new research, ad-supported tiers made up 28% of global streaming subscription revenues in 2025, a 460% increase from...

April 24, 2026

Father's Day advertising on Connected TV isn't just about reaching gift shoppers. It's about connecting with an audience that's actively looking to spend meaningfully. This guide breaks down some of the trends driving Father's Day purchase decisions and how to...

April 16, 2026

Father's Day has generated record spending for three years running. Last year’s Father’s Day shopping season clocked in at $24 billion — up more than 7% from the prior year and exceeding the previous high of $22.9 billion in 2023....

April 6, 2026