Streaming habits are shifting, according to a new report from Hub Entertainment Research. These days, fewer folks are signing up for platforms just to watch a specific show — especially as the pace of original content slows. This is particularly...

April 11, 2025

You know what’s better than doomscrolling on social media? According to 80% of viewers, it’s kicking back with a good show or movie. But what are they watching? For Gen Z in particular, it’s less about keeping up with trending...

March 28, 2025

Netflix continues to lead the streaming industry in content investment, spending $15.3 billion in 2024 — nearly twice what Disney+ invested at $8.6 billion. Warner Bros. Discovery followed with $6.4 billion, while Peacock and Paramount+ invested $5.2 billion and $4.4...

March 14, 2025

New research reveals data that might sound like a broken record: Streaming is continuing to grow, with U.S. premium SVOD subscriptions rising 10.4% in 2024, surpassing 260 million. Netflix remains the market leader with 26% share (67.5 million subscribers), followed...

March 10, 2025

As the third-most celebrated holiday in the U.S. (behind only Christmas and Thanksgiving), Mother’s Day has cemented itself as a major seasonal moment. While Mother’s Day presents a lot of opportunities for advertisers, consumer purchasing habits are changing. So, brands...

February 24, 2025

The biggest night in football is only getting bigger. SB LIX set a new all-time viewership record, drawing an average of 126 million viewers across FOX, FOX Deportes, Tubi, Telemundo, and NFL digital platforms — and at its peak, 135.7 million...

February 14, 2025

Congrats to the Philadelphia Eagles on winning the NFL’s biggest trophy yesterday! Though, it wasn’t just the actual lineup on the field that we were laser-focused on during game day — as marketers, our eyes were on the advertising line...

February 10, 2025

Streaming’s continued rise set the stage for this year’s Big Game (aka SB LIX) to break viewership records, especially after last year’s game drew 123.7 million viewers. And it delivered — attracting 126 million viewers across various platforms. While traditional...

February 6, 2025