Fig. 1 No longer a fledgling advertising channel that’s new and unproven, Connected TV has risen to transform the advertising landscape—and forced advertisers to rethink their budgets. This sort of transformation has caused a series of ripple effects, including changes...

May 10, 2022

Research suggests specific combinations of ad creative elements produce specific outcomes and sentiment.   Is there such a thing as too many actors in a television commercial? Or too many speaking roles? We investigated the many creative elements that contribute to...

April 16, 2022

Increased advertising spending is changing how audiences, brands, and marketers interact with Connected TV Fig. 1 Connected TV’s continued rise to dominance in the television landscape has been predicted for some time, as viewers continue to leave behind linear TV...

March 23, 2022

Connected TV is the New Normal In the 1930s, every home had a radio to listen to their favorite programs—sponsored by the biggest advertisers of the time.  By the 1950s, every home had a television to watch their favorite shows—with...

February 9, 2022

Streaming's subscription engine might be reaching its limits. A recent forecast from Forrester predicts that at least three subscription streamers will launch free, ad-supported tiers in 2027, with Disney+ as the most obvious candidate and Netflix close behind. The reasoning...

October 9, 2026

Sports fans have never had more ways to watch, and never had a harder time figuring out where. A recent study by Gracenote found that 26% of sports fans have trouble identifying which channel or service is carrying a specific...

October 2, 2026

Streaming video ad spend has held firm over the past seven months at $582.6 million, edging past last year's $576.1 million. However, impressions slipped from 71.4 billion to 69.5 billion even as total airings climbed. According to EMARKETER, this gap...

August 21, 2026

This summer, one of television's biggest live sports moments played out on Telemundo, and a wide field of brands showed up to reach viewers while the games were on. Between mid-June and mid-July, their campaigns delivered nearly 35 million impressions,...

August 6, 2026