Despite an overall dip in national TV advertising revenue, Connected TV is a bright spot in the evolving media landscape. According to Madison & Wall, pure-play CTV platforms (think premium streaming services) are poised for a 26% growth this year,...

June 13, 2025

For advertising agencies, the last few years can be described in one word: rollercoaster. Following another explosion of specialty agencies during the social media boom, the last few years have seen an industry contraction, as 91% of brands have moved...

May 21, 2025

Shoppable ads are getting a prime spot in the Connected TV lineup — and platforms are moving fast to keep up. With U.S. consumers now spending an average of $290 a year on products they discover while watching TV, CTV...

May 16, 2025

We know that digging through endless reports to find the perfect stat can take up a lot of precious time and effort. That’s why we did the heavy lifting for you — so you can focus on making smarter marketing...

April 29, 2025

Even with all the uncertainty surrounding today’s market, many advertisers are holding steady when it comes to TV and streaming. According to new research from iSpot, 55% of advertisers say they plan to maintain their TV and streaming ad budgets...

April 25, 2025

Connected TV advertising has been reaching new heights, and programmatic is a major force behind that growth. According to new research from EMARKETER, over 90% of CTV display ad spend is happening programmatically, and that trend is expected to drive...

April 17, 2025

Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...

March 21, 2025

We get it — hunting down those perfect generational stats can feel like trying to stream your favorite show on dial-up. That’s why we took care of the hard work, so you can get on with your job. All we...

February 28, 2025