Streaming platforms are leaning into ad-supported models, and it looks like those moves are paying off. According to new research, two-thirds of U.S. viewers now prefer ad-supported streaming over ad-free options — especially during live content like sporting events. Younger...

January 17, 2025

Connected TV (CTV) is rapidly transforming the video advertising landscape, with ad spending projected to reach $33.35 billion in 2025. By 2028, that number is expected to grow to $46.89 billion — surpassing traditional TV advertising for the first time....

January 10, 2025

We know the struggle — endlessly searching for that perfect Q4 stat to help drive your point home, only to come up empty-handed. But luckily, making that search easier is our gift to you this season. That’s why we’ve scoured...

December 26, 2024

Connected TV is proving to be a major win for advertisers, delivering on performance goals, audience targeting, and expanded reach. According to a new survey, 41% of marketers say Connected TV effectively drives both brand awareness and measurable results, while...

December 20, 2024

As advertisers and viewers alike make the switch to streaming, we’re seeing an undeniable shakeup in TV ad prices. According to EMARKETER, ads on traditional primetime TV are actually dropping in price against 33 of the 53 network shows returning...

November 8, 2024

Thanks to shoppable media, TV has turned into a dynamic retail platform where viewers can buy products they see on screen, right in the moment. With 62.7% of people discovering new brands or products through TV, according to EMARKETER, it’s...

October 25, 2024

Streaming services have become the first stop for TV viewers when they sit down to watch something, according to new survey research from Hub Entertainment. The majority(46%) of respondents said that they now turn to streaming when they first switch...

October 17, 2024

The holiday shopping season is gearing up, and consumers are already on the lookout for deals. Adobe forecasts a solid 8.4% YoY jump in U.S. online holiday sales, and expects those sales to reach $240.8 billion. Shoppers are taking advantage...

October 11, 2024