After dipping slightly from 2021 to 2022, U.S. consumer spend on Father’s Day was expected to increase by more than $2 billion in 2023. This made last year’s Father’s Day the biggest to date, as people spent a total of...

May 3, 2024

The upfronts are here, and what once was a straightforward event has become a lot more complicated. Spend is stretched across a number of channels, including streaming. But how are marketers thinking about the upfronts in general? One survey from...

May 2, 2024

These days, everyone and their mom seems to watch Connected TV. And according to new data from eMarketer, that’s basically the case — over two thirds of Americans currently use CTV, and by 2028, the source expects those numbers to...

April 25, 2024

These days (unsurprisingly), young audiences are all about Connected TV. Magna and Samsung recently did a deep dive into the ad preferences of younger TV viewers and found that  60% of Gen Z and 56% of Millennials think CTV ads...

April 4, 2024

Flowers, gift cards, jewelry, and the like have long reigned supreme when it comes to Mother’s Day gift giving. But as time goes on and the holiday evolves, consumers have found new ways to show their moms appreciation. According to...

April 2, 2024

Move over, NFL — it’s basketball’s time to shine. This week marks the final rounds of the NCAA tournament, where all eyes are as much on the ads as they are on the teams. According to Statista, last year’s men’s...

April 2, 2024

According to new data from Advertiser Perceptions, advertisers are expected to throw fistfuls of cash at Connected TV (CTV) this year. The report found that this year we can expect CTV ad spend to increase by 16.2% to a whopping...

March 29, 2024

Last week, we covered Netflix’s continued reign over the world of streaming. But new data from eMarketer suggests a contender for the throne waits in the wings: Amazon Prime Video. This year, the service joined the ranks of the ad-supported...

March 22, 2024