Showing Results (265) For: connected
Showing Results 120-128 Of 265
The State of Streaming: What Advertisers Need To Know
Streaming has transformed the way we watch TV — and the way advertisers connect with audiences. It’s no longer just an up-and-coming channel, it’s the primary method of television and movie consumption for millions of viewers around the world. Whether you're...
May 12, 2025
MNTN Data Shows Advertiser Consistency Is Key Amid Economic Uncertainty
“Economic uncertainty” has become an all-too-familiar phrase lately, leaving many advertisers to question their next moves. Understandably so — how are you supposed to set budgets and plan campaigns when it’s unclear what consumer demand will look like tomorrow (let...
April 30, 2025
27% of Advertisers Are Increasing Their TV and Streaming Ad Budgets
Even with all the uncertainty surrounding today’s market, many advertisers are holding steady when it comes to TV and streaming. According to new research from iSpot, 55% of advertisers say they plan to maintain their TV and streaming ad budgets...
April 25, 2025
Beyond Ties and Tools: 3 Trends That Are Shaping Father’s Day Advertising
With Americans spending over $22 billion on Father's Day two years in a row (2023 and 2024), the holiday remains a significant seasonal opportunity for advertisers. But our research shows that brands relying on past strategies to connect with Father's...
April 22, 2025
Over 90% of CTV Ad Spend Is Now Transacted Programmatically
Connected TV advertising has been reaching new heights, and programmatic is a major force behind that growth. According to new research from EMARKETER, over 90% of CTV display ad spend is happening programmatically, and that trend is expected to drive...
April 17, 2025
27% of Viewers Plan To Try Out a New Streamer in the Next Six Months
Streaming habits are shifting, according to a new report from Hub Entertainment Research. These days, fewer folks are signing up for platforms just to watch a specific show — especially as the pace of original content slows. This is particularly...
April 11, 2025
80% of People Would Rather Watch Streaming Than Scroll on Social
You know what’s better than doomscrolling on social media? According to 80% of viewers, it’s kicking back with a good show or movie. But what are they watching? For Gen Z in particular, it’s less about keeping up with trending...
March 28, 2025
58% of Media Agency Professionals Are Boosting Their Investment in CTV
Looks like 2025 is the year when the majority of agencies will capitalize on the streaming boom. According to recent data from Pixability, 58% of U.S. media agency professionals plan to increase their investments in Connected TV (CTV). That’s in...
March 21, 2025